Meet art director, illustrator and packaging designer, Meroo Seth.

Tell us a little bit about yourself.

Describe the city you’re living in and what it’s like to live there.

I love the feeling that I get to wake up and know that I will be creating something new today.

What is the best and worst thing about living in your city?

Give us 3 words that describe what it’s like to be a creative in your city.

How did you start your career in art?

I got into graphic design as I was always drawn to coloring and also had fine arts as a subject in school. My interest developed from there and I loved working out color palettes first and then begin painting my artworks. I don’t limit myself to one particular style. I can range from trying out a very organic style to a very geometric style to a spontaneous and at times abstract. I love illustrating and sometimes I just make art to unwind and satisfy.

Coming to illustrations, I follow this six-step process when I create illustrations where I believe that Design is a beautiful escape. The six steps are:

I start out with simple rough sketches to build a sense of a composition that I have in mind.  I begin with selecting a color palette, I start working on some elements on adobe illustrator. It is there where I get a sense of flow going and it all starts falling into place according to my 6 steps.

I don’t limit myself to one particular style. I can range from trying out a very organic style to a very geometric style to a spontaneous and at times abstract. I love illustrating and sometimes I just make art to unwind and satisfy.

Were the people around you supportive of your decision on working as a creative?

What are some goals and ambitions you have for your future work?

In the future, I look forward to working on new and amazing projects. I would love to keep experimenting on new ways to tell my stories and create meaningful work. Down the line, I imagine a cute little studio somewhere close to nature with this beautiful human @nnachiketta where we learn, share and grow working together and keep creating kickass work.

If you could collaborate with any person in the world who would it be?

How would you describe the women around you?

Women around me are brave, intelligent and free-spirits.

Were there any local female creatives that you looked up to when you were growing up?

Are there any challenging aspects of being a female in your industry?

The most important thing is to love what you are doing.

Do you have any advice to young women who are aspiring to work in your field?

Believe in your ideas and put up your work more often. At times when you are stuck then just think about it deeply then forget about it, the idea will automatically come to you. Experiment more and work smart. The most important thing is to love what you are doing.

Photos courtesy of Meroo Seth.