Meet art director, illustrator and packaging designer, Meroo Seth.
Tell us a little bit about yourself.
I was born in India. I am currently working in Singapore as a senior designer in a brand consultancy. I learned Graphic Design from MIT Institute of Design in 2015. Since then I have been working as an art director, illustrator and packaging designer. My multi-city experience and cultural exchange give me a rich creative perspective. When I am not drawing, I experiment with cooking or you can find me jumping on a rebounder. I love the feeling that I get to wake up and know that I will be creating something new today.
Describe the city you’re living in and what it’s like to live there.
Currently, I am living in Singapore and I think it is quite a fast-paced, systematic and multi-racial country. At times it’s intimidating as everyone is so busy and to see how time flies here. It’s a great exposure to work and collaborate with designers from different countries. It inspires me to improve and get better every day.
I love the feeling that I get to wake up and know that I will be creating something new today.
What is the best and worst thing about living in your city?
I have always found it fascinating how there is harmony in chaos while working mostly in India and how that has influenced my approach towards the work I do. I subconsciously try to simplify but my inspiration comes from the clutter and chaos. I believe my color palettes are also inspired by its colorful culture.
Moving to Singapore has definitely given me great exposure where I have met people from other cultures and still connected and collaborated with them so easily. However, I miss being close to nature as Singapore is more about city life.
Give us 3 words that describe what it’s like to be a creative in your city.
Exciting, Imaginative, Potential
How did you start your career in art?
I got into graphic design as I was always drawn to coloring and also had fine arts as a subject in school. My interest developed from there and I loved working out color palettes first and then begin painting my artworks. I don’t limit myself to one particular style. I can range from trying out a very organic style to a very geometric style to a spontaneous and at times abstract. I love illustrating and sometimes I just make art to unwind and satisfy.
Coming to illustrations, I follow this six-step process when I create illustrations where I believe that Design is a beautiful escape. The six steps are:
1. The Idea
2. Building the Idea
3. Getting lost in the Idea
4. Connecting the dots
5. Finding a sense of Purpose
6. The Escape while making the detailed artwork
I start out with simple rough sketches to build a sense of a composition that I have in mind. I begin with selecting a color palette, I start working on some elements on adobe illustrator. It is there where I get a sense of flow going and it all starts falling into place according to my 6 steps.
I don’t limit myself to one particular style. I can range from trying out a very organic style to a very geometric style to a spontaneous and at times abstract. I love illustrating and sometimes I just make art to unwind and satisfy.
Were the people around you supportive of your decision on working as a creative?
My parents have always been supportive and encouraged me to do things that I am passionate about. I am really grateful that I pursued Design as my career. It is something that always keeps me going.
What are some goals and ambitions you have for your future work?
In the future, I look forward to working on new and amazing projects. I would love to keep experimenting on new ways to tell my stories and create meaningful work. Down the line, I imagine a cute little studio somewhere close to nature with this beautiful human @nnachiketta where we learn, share and grow working together and keep creating kickass work.
If you could collaborate with any person in the world who would it be?
I would be honored to collaborate with contemporary artists like Yukai Du
, Mark Conlan
, and Magoz
and I also wish to collaborate on art installations for music festivals. Those would be amazing learning experiences.
How would you describe the women around you?
Women around me are brave, intelligent and free-spirits.
Women around me are brave, intelligent and free-spirits.
Were there any local female creatives that you looked up to when you were growing up?
Not really but I think creativity is subjective as I feel everyone is creative in their own ways. I grew up with my mom who is always trying to make warm and inviting spaces at home by arranging and decorating things around. She really does inspire me to put your heart and giving your best in what you do. From something as simple as matching linen to curtains in the house to gardening. I have somewhere been inspired by it all while growing up.
Sometimes now for fun, I always love combining colors and forming a good color palette and that leads me to build an idea and creating artwork.
Are there any challenging aspects of being a female in your industry?
Personally, I have not really faced any challenges being a woman in this industry. I am happy that female artists are being celebrated and with platforms like these, it is quite empowering and inspiring to see so many of us doing what we believe and love to do.
The most important thing is to love what you are doing.
Do you have any advice to young women who are aspiring to work in your field?
Believe in your ideas and put up your work more often. At times when you are stuck then just think about it deeply then forget about it, the idea will automatically come to you. Experiment more and work smart. The most important thing is to love what you are doing.
Photos courtesy of Meroo Seth.